Indrajit Sen

An independent consultant in brand, marketing, business strategy and media, Indrajit has about 44 years’ experience in industry, mostly in CXO roles, & in consulting.  Of these 44 years,  about 24 have been in marketing print and out-of-home media. Also, about 12 years have been at Board levels, both in executive and independent roles, mostly in technology-based start-ups. As a corporate Director, he is certified by IoD and is registered with IDDB, MCA. He is MMS from BITS, Pilani, with several short certificate courses on technology & related: Cloud, AI, Data Management, Risk Management & Strategic Brand Management

March 01, 2021.

As we enter the new age of information, data and technology, there are innumerable challenges for both immediate relief to Bengalis and for long term prosperity of Bengal, especially in perspective of the last two decades.

The first and most urgent challenge is to restore confidence in Bengal’s economic and social viability in the context of being an important part of India as a nation. It is this step that will bring back industry and capital to Bengal and create employment and prosperity. So, raising capital, massive investments in infrastructure, reform of legal provisions that threaten or impede industry and business including labour laws, are all part of this challenge. But the biggest and the most critical component is law & order. All provisions of law & order mechanisms and way it is implemented on ground needs to be revamped urgently and as a first step. The objective must be to ensure unbiased and fair policing throughout the state and at all levels. Without restoration of this basic trust that personal security is well looked after, no amount of mere financial incentives will bring industry back to Bengal.

In the longer term, the focus must be on education. Besides re-aligning and strengthening every aspect of the education management set-up, there definitely needs to be a concerted and well-organized effort to re-kindle interest in our heritage, especially those that add to moral strengths of the youth.  We have come to a stage today where a large part of the Bengal population is for all practical purposes “irreligious” ; ridiculing and negating the most scientific of Hindu religious and social practices are not only perfectly acceptable but are considered a mark of educated sophistication and intellectualism. The current negative reaction to prolonged and overt, in-your-face pampering of a particular community is not as much due to being religiously offended as it is due to loss of power and blatant flouting of law-and-order provisions by them, leading to social and personal insecurities. While our focus on STEM is an absolute necessity, this needs to be balanced by an awareness and knowledge of culture, heritage and practices with proven scientific basis to produce a well-rounded and stable populace in the future.

However, it will definitely be difficult and time-consuming to structurally reform and correct the enormous misinformation and gaps in facts as well as to install a resilient system for the future. Hence, in the interim and as a measure that can be initiated immediately, organizations like The Vivekananda Youth Connect Foundation, needs to be encouraged to create teams to approach schools and colleges directly, to offer quiz programs, lecture sessions, webinars, drama competitions, all with attractive prizes and even scholarships and grants, on the themes of Swamiji’s teachings, Yoga and yogic sciences, fables, stories and – most importantly – common practices prevalent in Hinduism. These activities need to be executed directly by these institutions by meeting and seeking permissions from the Principal / Headmaster, etc., or at most from local Collector.

So far, I know of only one organization – The Chattogram Parishad – that does similar activity to commemorate and create awareness of the Independence Movement and it’s individual events, including Chattogram Armory Raid and other extremely heroic events that resulted in martyrdom of so many brave souls and which collectively forced the grant of Independence, as has now been established.

Awareness of these events amongst the youth – and even amongst parents born in the 70s and 80s – and also awareness of critical insights from Swamiji, Shri Aurobindo, Netaji, Gurudev Rabindranath and others, is pathetic to say the least.  As such, organizations like Chattogram Parishad are doing stellar work and reaching out to as many as they can. Of course, it’s not enough. And several more such are necessary. Hence, my recommendation to encourage such organizations by recognizing, enlisting and providing them with some basic facilities even if budgetary support is not possible in the early years of such policy. The outreach they can provide and the awareness they can create will be enormous and visible and will definitely help to create a vibrant and spirited youth in Bengal, which will be the backbone for a re-vitalized and successful State in the long run.

Thank You.
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